Project Highlights

  • DC Portfolio Activation: Converting Superman Film Success into HBO Max Library Engagement

    Developed and executed a strategic campaign to convert theatrical Superman film success into increased HBO Max engagement. By curating and promoting a collection of classic Superman titles, the campaign drove exceptional viewership growth across the platform. The multi-title activation delivered outstanding performance metrics: Man of Steel (+218%), Superman: The Movie (+332%), Peacemaker (+91%), and Superman: The Christopher Reeve Story (+1,206%), demonstrating the power of strategic content positioning and cross-platform marketing synergy.

  • Pedro Pascal HBO Max Library Activation

    June 2025

  • Pedro Pascal Multi-Title Event

    Led strategic content marketing campaign that leveraged Pedro Pascal's popularity across multiple HBO Max properties. The campaign highlighted Pascal's starring role in the upcoming film Materialists while cross-promoting his existing content like The Last of Us. The multi-platform approach generated impressive engagement metrics, reaching over 204,000 unique users through Google LiveOps and 108,000 through Apple's in-app events. The campaign successfully drove viewership to Pascal's catalog content, with The Last of Us achieving a 5.7% first-view rate on Apple's platform, demonstrating how star-driven content strategies can effectively boost both new releases and existing library titles.

Event

Spotlight:

Paris, 2024

Onsite in Paris for the 2024 Summer Olympics, I supported NBCUniversal’s client hospitality program by curating luxury events and experiences at France’s most iconic venues, including Maison Ruinart in Champagne, the Palace of Versailles, Fondation Louis Vuitton, and world-renowned museums and landmarks.

Based out of the iconic 5-star Hôtel Lutetia in Saint-Germain-des-Prés, I ensured seamless guest services for VIP clients, from transportation logistics to exclusive cultural immersions, creating once-in-a-lifetime experiences that captured the elegance of France and the global spirit of the Games.

Case Studies

Case Studies

A fashion analysis of Prada's Fall/Winter 2025 collection that celebrates imperfection as luxury. The piece examines how the brand's "Raw Glamour" show—featuring frayed hems, visible seams, and deliberately undone styling—rebels against "clean girl" aesthetics by honoring the exhausted modern woman. Positions the collection as a cultural statement about authentic femininity and finding glamour in grit rather than polish.